"The Fundamentals of Product Design" teaches students the key principles and processes of product design. Writing a book about product design can be challenging because it is a discipline that touches on so many subject areas. A book that covers all of these subjects in any detail will extend to many volumes.

So product design books tend to break the subject down into parts and cover different perspectives. This book aims to provide a little of all of these books in one. By touching on a variety of key areas, it aims to provide pointers to designers as to what to think about and where to go next.

In so doing it also aims to provide an integrated and cohesive view of the design process that students of design can sometimes find hard to grasp.